It’s time to celebrate the dreamers and doers, the shakers and makers, the American Dream believers and guarantors. Small Business Week (May 12-16, 2014) is an opportunity (and reminder) to recognize the forces of innovation and endurance that have always defined our great nation.
Every year since 1963, the President of the United States has… [recognized] the critical contributions of America’s entrepreneurs and small business owners. More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year. (SBA.gov)
The Essex, NY region enjoys a long history of entrepreneurship, so I’m hoping that you can help us recognize past and present businesses and business leaders who shape our heritage.
Recommend an Essex Business
Please use the comment section below, the Essex, NY Facebook page or the Twitter feed to share your own personal recommendation(s) for Essex area businesses that deserve to be recognized. Consider both the sung and the unsung heroes of our local economy and community. Celebrate the present, but don’t forget to honor the past.
Let’s see how many small businesses and small business leaders we can come up with. Perhaps we can even dig up some new business that haven’t yet been featured on Essex on Lake Champlain and/or some artifacts of enterprises past that we can feature on the website.
Tips for Small Businesses
Probably the most important reminder for all of us is to patronize our local Essex small businesses as loyally and frequently as we can. Box stores and e-commerce offer rock bottom pricing, but they don’t nurture or preserve the fabric of our communities. While it may not always be possible to favor Essex-based small businesses, it often is. And the rewards are bountiful!
And in the spirit of keeping it local, remember that the Essex blog and the Essex Events Calendar offer many ways for local small businesses to cultivate stronger relationships with the community. Please contact us to discuss convenient ways for your business to use both. We would love to help you succeed!
In honor of Small Business Week Google offered some additional tips to make it a little easier for small businesses to leverage the internet. Here are a couple of my favorites:
- Get on the web Make it easy for people to find and learn about your business on Google Search and Maps with a free Google+ page.
- Say more with video Sometimes seeing is believing. Show off your products or share your best ice cream recipe with a video on YouTube.
- Find new customers With an easy-to-create ad, you can reach people at the very moment they’re searching for the stuff you offer.
- See who’s coming and going Check out how many people visit your website and what they do when they get there. (Google)
As a final “tip”, I’d like to close with an encouraging reminder to forge onward. Stay the course. Keep the faith… At the risk of sounding patronizing (and facile), I think it’s worth acknowledging that these are extremely challenging times for entrepreneurs, especially entrepreneurs in rural America. We live in a time of dramatic flux, and small business owners and employees are increasingly compelled to adapt with agility and creativity. Again and again. And yet, many longstanding local businesses endure and new enterprises continue to sprout. The Essex area is blooming with innovative, persistent entrepreneurs. Thank you for continuing to invest in our community.
Essex Small Business Recommendations
I’ll get the ball rolling by recommending the Committee for Economic Vitality in Essex (CEVE). While CEVE is not a small business in the strictest sense, this germinal alliance of local businesses, communities and other civic organizations is already making exciting inroads, devising resourceful strategies for regional promotion and collaboration. A rising tide will lift all ships!
Who/what do you recommend?