Ever scouring the midden heaps — real and virtual — for Essex artifacts, I came across these curiosities. These ACME “picture cards” were offered as incentives to soap customers. Save ACME brand Marseilles White Spray Soap wrappers, mail them to Lautz Bros & Co. (located in Buffalo, New York), and receive these odd collectibles. Think of them as the colorful baubles of an early brand loyalty scheme.

Why am I sharing these? Flip any of the three cards above, and you find this.

Geo D. Anson, Essex Merchant

It turns out that Essex merchant Geo. D. Anson (aka George D. Anson) was offering these to patrons of his general store in the late nineteenth century, yet another reminder of our industrious forebears in this once bustling community.

We learn a bit more about George D. Anson here:

George D. Anson established a store in the building now occupied by him in 188o. It is the same building which H. D. Edwards had used as a store years ago, but it had been vacant for some time when Mr. Anson came into it. (Source: “History of Essex, New York”, Chapter XXXIV (pp. 540-559) of History of Essex County with Illustrations and Biographical Sketches of Some of its Prominent Men and Pioneers, edited by H. P. Smith, published by D. Mason & Co., Publishers and Printers, 63 West Water St., Syracuse, NY 1885.)

[If you’d like to learn more about George D. Anson, you can read the full post, “George D. Anson, Essex Merchant“, as it originally was published on Rosslyn Redux.]

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